Over the Top
The Aquage team, led by VP of Creative and Aquage Co-founder Luis Alvarez, found inspiration for Over the Top - a collection with a bold kaleidoscope of color, shape and form in two equally over-the-top cities: Las Vegas and New Orleans. "Our team created Over the Top while on location for two of our Aquage Master Class Academies," Alvarez beams. "It embraces MAXIMALISM - the concept of hyper-real color, richness of texture, bold forms, and intricate details that interlace with one another to create an extremely complex and visually dynamic whole." Intel! Using Biomega products - Up All Night Volume Foam and Firm & Fabulous Hairspray, Ann Bray, Aquage's "Queen of Shape & Form," created strong, graphic, sculptured and larger-than-life hair designs for the entire Over the Top collection.
1 LAS VEGAS NEON GRAVEYARD
LAS VEGAS NEON GRAVEYARD "No other place characterizes 'swank' like Vegas. Our challenge was to create a fresh interpretation that was classic Las Vegas, but with a twist. What better place to do this, than the Las Vegas Neon Sign Graveyard? We chose a random vintage neon sign (Stardust marquee, circa 1958) as a point of departure, to create an image that turned up the volume with explosive color, bold shapes and pedal-to-the-metal hair." - Luis Alvarez
2 MARDI GRAS WORLD
MARDI GRAS WORLD, NewOrleans "New Orleans - especially its Mardi Gras festival - is the ultimate playground for exploring the concept of Maximalism. If Minimalism's motto is 'Less is More,' Maximalism's motto is 'More is More.' "We chose the textural and color excess of a Mardi Gras float as the background to create an image that would arrest your vision, stop you in your tracks and compel you to explore its complexity." - Alvarez
3 ST. ROCK CEMETERY
ST. ROCK CEMETERY, Neworleans "OK, I confess: I'm addicted to the TV show True Blood. We used its theme of "Dangerous Elegance" as our inspiration to create our ultimate interpretation of Vamp. New Orleans is famous for its distinctive cemeteries and renowned for celebrations of its 'Cities of the Dead.' St. Rock cemetery created the perfect background for this image, which conveys a stimulating juxtaposition of tradition, superstition and provocative elegance." - Alvarez Photography: Luis Alvarez for Aquage; Photo Tech: Thomas Smalley; Hairstylist: Ann Bray for Aquage; Hair Tech: Rita Davis; Haircolor: Deena Nicely; Fashion Stylist: Patric Chauvez; Makeup Artists: Wanda Alvarez and Carly Campbell; Production: Don Wismer; Products: Aquage BiomegaLAS VEGAS NEON GRAVEYARD
LAS VEGAS NEON GRAVEYARD "No other place characterizes 'swank' like Vegas. Our challenge was to create a fresh interpretation that was classic Las Vegas, but with a twist. What better place to do this, than the Las Vegas Neon Sign Graveyard? We chose a random vintage neon sign (Stardust marquee, circa 1958) as a point of departure, to create an image that turned up the volume with explosive color, bold shapes and pedal-to-the-metal hair." - Luis Alvarez2.
MARDI GRAS WORLD
MARDI GRAS WORLD, NewOrleans "New Orleans - especially its Mardi Gras festival - is the ultimate playground for exploring the concept of Maximalism. If Minimalism's motto is 'Less is More,' Maximalism's motto is 'More is More.' "We chose the textural and color excess of a Mardi Gras float as the background to create an image that would arrest your vision, stop you in your tracks and compel you to explore its complexity." - Alvarez3.
