HAIR: PRODUCTS: COLOR
For fall/winter 2015, Matrix True Pioneers collection is a modern nod to the untamed Old West.
Embodying the free spirit of those who traveled through unexplored territories in search of a new life, and right in step with modern consumers' desire to be surrounded by colors found in nature, Matrix artists create a rustic yet refined color palette inspired by raw red rocks, wild prairies and stark deserts.
Their go-to color to bring these earthy yet commanding colors to life: New COLORINSIDER Color Concentrates.
Redken's new Sombre technique blurs brunette and blonde hair color together to create a beautiful, low-contrast ombre.
Redken Sombre techniques are created with the Blur Brush, which can seamlessly blend two different shades together.
Marsala, Pantone's 2015 Color of the Year, makes an elegant, grounded beauty statement when used as a solid hair color or as an anchor for more vibrant hues.
The color god-a.k.a. Pantone Color Institute-has spoken and, to be honest, we were a bit surprised. Marsala-a cool, red-brown hue-has been crowned Pantone 2015 Color of the Year.
From Awapuhi Wild Ginger to Mitch to styling tools and more, Paul Mitchell is providing the ultimate in holiday promos!
Feast your eyes on special holiday promos from Joico, Bain de Terre, Amika, Sexy Hair, Keratin Complex, GKhair, Malibu C and Matrix!
Revitalizing styles, warding off oil and adding bombshell volume: Dry shampoos do it all! Check out some of our raves and faves.
Hot On Beauty Editors Choice Award! Whether you're a blonde, brunette or redhead, Malibu C has you covered when it comes to chlorine-related hair staining and damage.
Whether you're a blonde, brunette or redhead, Hot On Beauty has expert advice on how you can prevent chlorine-related hair damage and discoloration caused by taking one too many dips in the pool.
Think sunscreen, shades and a towel are all you need to pack on your next beach day? Think again! We've rounded up some beach bag essentials that'll defend your health and keep you looking fab as you soak up the sun.
Craving tousled, beach-y hair? Coveted beach waves are a breeze, thanks to these surf-friendly stylers.
No matter where they live, clients love when their hair looks like they've spent the day at the beach. Infuse your clients' hair with the fresh, uplifting feel of the ocean with these beach-y keen products that ensure natural-looking beach waves.
Fret no more! HOT On Beauty has you covered with these frizz-fighting stylers that create and hold shapely, smooth curls.
Summer-loving gals yearn to spend their days unwinding by the pool or shore, but after dark, they want to be ready to sparkle, stat!
Tame obstinate curls and banish frizz in a flash! View our expert reviews of salon-tested curl-control products.
Inspired by nature and driven by science, state-of-the-art BioMatch technology was developed by observing how natural plant systems - specifically aloe leaves; camellia, cotton and orchid blossoms; and lemongrass-behave when subjected to nature's toughest challenges.
Matrix resets and reinvents the ammonia-free, permanent color category.
Catering to fair-haired wannabes is a big part of the salon business, but it doesn't come without serious risks for tonal shifts, porosity, brittleness, dullness, and continued degradation of the hair fiber.
Gain immediate strength, shine and flexibility with new Bed Head introduction.
Give her more slack time. With her lifestyle spinning at warp speed, she craves a smokin', over-the-top haircare routine that sends her off to the races...or work or school...in a snap.
Matrix Gloss Sync gives fragile strands TLC and color!
Holiday promotions entice beauty enthusiasts and boost retail sales
George Schaeffer, founder of OPI, is at it again. After building a nail lacquer empire of mythical proportions, he's off on a new business venture-Aloxxi haircolor. Once owned by Nexxus, the man with the Midas touch has not only revived Aloxxi, but also brought sophistication to its concept, marketing POV and distribution that far exceed even the former company's wildest dreams.
Big Unveil: GKhair enters the world of pro-beauty color.
Fueling the fast track to salon profitability, GKhair introduces Oil Hair Color, an ammonia-free, naturally derived color line with proprietary Juvexin. Made up of protein chains derived from sheep's wool, Juvexin closely mirrors hair's natural structure, thereby strengthening and smoothing the cuticle and penetrating the cortex to nourish strands from the inside out.