As a company that has always believed in giving back, PRAVANA has taken a two-pronged approach to help those affected by Hurricane Sandy.
The charitable company donated $3,000 to the Professional Beauty Association's Disaster Relief Fund, which was established in 1955 to assist salons in rebuilding following the devastation of natural disaster.
Over the course of five decades, the fund has been there for professionals in times of dire need.
PRAVANA also participated in a product donation campaign through Intercoiffure's Sandy Relief Project.
Those impacted by the storm received packets of shampoo and conditioner from the Hydrating, Keratin Fusion, Color Ensure and Biojen 9 collections.
|PRAVANA donates packets of shampoo and conditioner to those impacted by Hurricane Sandy.|