In recognition of Breast Cancer Awareness month in October, PRAVANA launched a limited-edition pink version of its classic blue Intense Therapy Leave-In Treatment. For every product sold at select salons from September 1 through October 31 2012, a portion of proceeds was donated to non-profit organization, Beauty Bus Foundation. PRAVANA recently presented a check totaling $11,858 to Beauty Bus Foundation.
"Partnering with Beauty Bus has been a wonderful relationship from the start. Like their organization, PRAVANA is passionate about caring for our customers," says Steven Goddard, PRAVANA founder and president.
"We are incredibly touched that Steven and his team at PRAVANA approached us to be the beneficiary of the funds from their Breast Cancer Awareness Month campaign. Steve has always been a philanthropic member of the beauty industry and we are honored to have him supporting our cause," says Alicia Marantz Liotta, CEO/Founder of Beauty Bus Foundation. "The funds raised through PRAVANA will allow us to continue providing dignity and hope through beauty and grooming services to those who need it most."