Flip it!
![Flip it!](https://hairshow.us/admin/_files/articles/flip.jpg)
Beauty insiders are flipping over Joico`s latest innovative hairspray. Joico unveils its 10+ ultra-hold volumizing finishing spray, Flip Turn.
Even the skinniest, flattest strands don`t stand a chance against this Flip Turn volumizing finishing spray, which sprays from every angle -even upside down! It injects styles with head-turning, bodacious volume that lasts from her early morning meeting to her nightcap.
Showcasing a sleek, new sexy design, the packaging is a reflective jet black can that features a unique actuator with technology that enables spraying in any direction-for full 360 degree mobility.
The 10+ ultra-hold promises extra volume requested on set and in the salon for that flawless finish. It`s also perfect for the at-home user who needs to flip her hair to get to those difficult-to-get-to tresses.
Flip Turn supercharges even the most thin, lifeless hair, and with Joico`s super technology, AquaLastik and the level 10+ hold, it locks in volume, texture and shine while shutting out humidity.
Some of the perks include fast-dry, non-sticky level 10+ ultra hold; humidity resistance up to 3 days; a Bio-Advanced Peptide Complex for strength and shine; and a firm, yet touchable finish.
Celebrity hairstylist Castillo Bataille of The Well Salon in Los Angeles, says `the product worked sooo flippin good. The performance was excellent and the end result was pure beauty.` He made the comment after using Flip Turn on Ashley Benson for her debut at the Big Knockout Boxing Inaugural Event in Las Vegas, August 2014.
Available now at salons nationwide.
![]() |
Castillo Bataille of The Well Salon in Los Angeles uses Flip Turn to style his A-list clientele |
![](https://hairshow.us/admin/_files/articles/flip.jpg)
![](https://hairshow.us/admin/_files/articles_big/formalupdosharonblain.jpg)
![Sharon_Blain_](https://hairshow.us/admin/_files/articles/formalupdosharonblain.jpg)