Color & Shine
Of course, loss of pigment can occur anytime hair comes in contact with water.
In fact, water abrasion, when the hair is exposed to extreme water saturation in the shower or bath, is the no. 1 cause of hair color fade.
To the rescue is Pureology's cleansing duet, which includes a Fresh Approach dry shampoo and conditioner to extend the life of your haircolor.
"Shine isn't a word that's normally associated with dry cleansing products, as they tend to have a mattifying finish when working to absorb oil," says Steven Henley, Senior Director of Education Development for Pureology. "In developing Fresh Approach, we knew that shine is a top priority for consumers, especially those with colour-treated hair."
The products are launching in October in salons nationwide.