HOT on Beauty
  • Hair Color
  • HAIR DESIGN COLLECTIONS
    • 2016 Spring/Summer
    • 2015 Fall/Winter
    • 2015 Spring/Summer
    • 2014 Fall/Winter
    • 2014 Spring/Summer
    • 2013 Fall/Winter
    • 2013 Spring/Summer
    • 2012 Fall/Winter
    • 2012 Spring/Summer
    • 2011
  • Celebrity Hairstyles
  • Free Hair Gallery
    • Women
    • Men
    • Kids
    • 2022
    • 2021
    • 2020
    • 2019
    • 2018
  • HOW-TO
    • Short
    • Medium
    • Long
    • Party
    • Men
    • CUT
    • COLOR
    • HAIRDO
    • PERMANENT
    • MAKEUP
  • BEAUTY & FASHION
    • ALL
    • HAIR
    • MAKEUP
    • MEN
    • SALON LIFE
    • FASHION
    • NAILS
    • SKIN CARE
    • TIPS AND TRICKS
  • PRODUCTS
    • ALL
    • HAIR CARE & STYLING
    • HAIR COLOR
    • MAKEUP
    • MEN
    • NAILS
  • Users Galleries
  • VIDEO
    • Quick Beauty Videos
    • BRAIDS
    • BEAUTY MAKERS
    • BRANDS
    • EVENTS
    • TUTORIALS
  • Hairstyle Books & Mags
    • Hairstyle Books
    • HOT Back Issues
    • Strategic Ad Placements
  • Vintage Hair Gallery
    • Short
    • Medium
    • Long
    • Party
    • Men
    • Wedding
Hair's How ABOUT | CONTACT
© Stanford Trident, Inc., DBA Hair's How. All rights reserved.
  Share this
Previous     Next
Back to  'Hair: Color - Blonde' Articles 

Preserving Platinum

Maintain clients' platinum locks with these tips from Redken Hair Color Consultant David Stanko.
Preserving Platinum
Everyone's going platinum for summer

E

Everyone is doing it. First Miley, then Beyonce and now Adam Levine. Rocking platinum hair is the latest craze, and maintaining it is important.
Redken Hair Color Consultant David Stanko has the inside scoop on the art of achieving the perfect platinum. 

"Every cool dude does it at least once: either a buzz or going blonde," says Stanko. "In this case, I would use Redken Flash Lift Maximum Power Lightening Powder and a 30 volume developer to lift Adam's medium-brown hair to pale yellow. Then, I would use Shades EQ to tone and keep it cool. Of course, guy or gal, Redken's Blonde Idol is a must to maintain."

Locking in Color

Care is key in keeping clients platinum up to par. Now that the sun is here, they'll need products to maintain their tone and protect it from the sun's harmful UV rays. Redken's NEW Blonde Idol haircare range delivers a revolutionary specialized haircare treatment that is ideal for keeping platinum in tiptop shape.

Sulfate-Free Shampoo: This pH balancing, extra-gentle shampoo gently cleanses and strengthens to maintain the hair's integrity.

Custom-Tone Violet Conditioner: Light enough for even the finest blonde hair, this custom-tone conditioner releases a custom calibrated blend of color-depositing and conditioning dual-chamber formulas to help maintain tonality. The violet contains kerabond, violet leaf extract, and lactic acid to strengthen and neutralize brassiness for cool blondes.

BBB Blonde Multi-Benefit conditioning spray: To balance, beautify, and brighten blonde hues, spritz in this lightweight leave-in or rinse-out multi-benefit conditioner. Mask nourishing rinse-out treatment: This lightweight, nourishing formula targets porous, damaged areas with intense hydration and smoothness to renew softness and amplify shine.

Products used:

  • sulfate-free shampoo
  • custom-tone violet conditioner
  • BBB Blonde Multi-Benefit conditioning spray
  • Mask nourishing rinse-out treatment
This arsenal of Redken products will surely keep platinum hues bright!

 

May 15 2014


  Share this

More Articles Like This One

Go Blonde for 2015

Go Blonde for 2015

Platinum Blonde Hair Color Galleries

Platinum Frenzy!

Delicate pale blonde with deeper shading by Tim Hartley

Going Blonde


go mobile 

DESIGNER COLLECTIONS

SEARCH

HOT Beauty Mag


EDITORS' PICKS

Go Mobile

Hair's How Books Go Mobile
  • HOT Beauty Magazine
    Subscribe to HOT Beauty Mag
    Download on Apple iStore Download on Google Play
  • Hair's How Style Books
    Hair Styling How-To Books
    Download on Apple iStore Download on Google Play