Platinum Frenzy

There may be 50 shades of gray, but there are thousands of shades of platinum.

Silver platinum
Photographer: Jack Eames; Hair: Schwarzkopf Young Artistic Team London

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November/December 2014

Get inspired for the holiday season with our Platinum Frenzy hair color collections, which feature everything from metallic gray to shimmering silver designs.

Platinum Frenzy is now posted on the professional and consumer sections of our site.

For consumers, we’ve included a “Platinum Primer” that gives them the pros and cons of going platinum. We suggest that you read the important advice that we share with consumers. We promise that it supports your professionalism all the way!

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