Seeds of Change

HOT shines a spotlight on the argan-enriched Agadir brand.

Changing the way that clients treat their hair and adding a brand-new retail category for every salon, argan oil and Agadir International - an argan-centric haircare brand founded in 2008 - have become synonymous with smooth, hydrated and manageable hair.

Enriched with panthenol, color-safe and sulfatefree, Agadir Daily Volumizing Shampoo and Conditioner detangle, shine and add weightless volume to all hair types.

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March/April 2013

Growing right along with the category, Agadir continues to roll out innovative styling and haircare products, which are all infused with this nutritious ingredient.

Currently offering 11 unique product formulations, the range includes:

the original Agadir Argan Oil Treatment Oil;
Spray Treatment;
Daily Moisturizing and Volumizing Shampoos and Conditioners;
Moisture Masque;
Volumizing Styling Mousse; Styling & Sculpting Gel Xtreme Hold;
Volumizing Hair Spray Firm Hold;
Spritz Styling Spray;
brand-new Hair Shield 450° Plus heat spray.

Intel: Agadir's proprietary manufacturing process includes a special filtering step that leaves its argan oil clear and hair stain-free.

(AgadirInt.com)


Send heavy argan oil treatments packing with Agadir Argan Oil Hair Treatment, a lightweight and greaseless formula which instantly penetrates the hair shaft; is alcohol-free; nourishes and improves dry hair and scalp; leaves the cuticle flat and smooth; and imparts a rich, lustrous sheen. Bonus! Reduces drying time by up to 50%.		Reinforcing the lipid layer and providing an effortless combthrough on longer locks, Agadir Argan Oil Hair Shield 450^(o) Plus protects pretty tresses from high-heat styling temps, dehydration, UV rays, and environmental pollutants.		Create volume and long-lasting hold with Agadir Argan Oil Styling & Sculpting Gel Xtreme Hold, which thickens, adds body, sculpts, and liftssans flaky buildup.