You can draw crowds to your cosmetics area with the bat of an eyelash, thanks to PAPERSELF Paper Lashes, which come in an array of designs that are set to thrill even your most jaded beautynistas.
Offering a large selection of designs (Peach Blossoms and Deer & Butterfl y are HOT’s faves), these fascinating cutouts have garnered praise worldwide, including the Norman Copenhagen Best Product Award in 2010. (paperself.com)
|Horse: Symbol of success||In China, deer symbolize happiness and good fortune; butterfl ies represent young love.|
Not everyone is a candidate for faux lashes, but nearly all women wish they were blessed with naturally thick fringes. Responding to the backlash of potential problems with medical-based lash serums—permanent skin discoloration and allergic reactions to name just two—Keratin Complex introduces Lash Transform, the first of many Keraceutical products that are scheduled to be released over the next several months.
Rather than relying on active drugs to prompt longer, fuller growth, Lash Transform employs strengthening keratin with exclusive KeraPeptide Complex and grape stem cell technology to increase the speed and length of the lash-growth phase. Intel! Clinical studies have shown that Lash Transform increases lash length by 25% after just three weeks of twice-daily use. Contains no parabens. (KeratinComplex.com)
Gloppy glue, begone! Apply artifi cial lash strips without annoying, viscous adhesive with new Andrea Press-on Self-Adhesive Lashes. Simply drape the lash strip along the lid and press into place!
To reuse lashes, peel away used adhesive and use tweezers to place each lash into the package groove where two additional glue strips are stored.
The lashes are then ready to be reapplied.
Andrea self-adhesive lashes are made of 100% sterilized human hair, handcrafted and available in Natural and Glamorous styles. (AiiBeauty.com)
Longing for Beauty
The art of applying lash extensions takes training and practice, but the resulting profi tability and client loyalty far outweigh the investment. “Semipermanent lash extensions are the fastest growing and most profi table cosmetic service offered by salons,” says Sophie Merszei, President and CEO of Novalash and creator of semipermanent lash services.
When applied correctly, this service category produces a limitless range of effects, lasts up to four weeks before needing a retouch, is waterproof, and looks fabulous without a single lashing of mascara. (Pssst: NovaLash individual lashes are available in different colors, textures and lengths, and naturally curve to replicate a natural lash! (NovaLash.com)