Redken: 25,000 Android Smartphone Giveaway

Redken Keeps Stylists in Sync and Tech-Trendy with Android^tm Smartphone Giveaway

Teamed with PageMaster Corp, Redken is offering 25,000 free Android-powered smartphones, with a new 2-yr plan plus data feature, to keep Redken stylists tech-savvy and up-to-date with the latest hairstyling trends.

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July/August 2011

August 2011 (New York, NY) - Teamed with PageMaster Corp, Redken is offering 25,000 free Android-powered smartphones, with a new 2yr plan plus data feature, to fellow Redken stylists to keep them tech-savvy and up-to-date with the latest hairstyling trends. Stylists can redeem their smartphones starting in September 2011 until supplies last. The Redken Style Station mobile application is then sent directly to the phone.

With the Style Station application at their fingertips, salon professionals have mobile access to Redken's online social networking community, "The Break Room," which currently has over 13,300 registered members. Another feature is a timer that can be set for multiple clients at the same time, plus formulas for the latest color trends.

"Android is forecasted to become the #1 smartphone operating system in 2011 and we are thrilled to offer Redken stylists access to this device." says Darienne Howe, Assistant Vice President of Integrated Communications for Redken. "In addition, this program allows us to provide stylists with the resources they need and a platform where they have access to a community of stylists and industry experts - all through the Redken Stylist Station Application."

What makes Android technology so advanced is its PC-like functionality. Developed by Google and the Open Handset Alliance, a group of 65 technology and mobile companies, Android's customizable features let users personalize the behavior of their device to get the most out of their mobile experience.

"The ability to move fast is a key principle in today's digital world," states Sheri Doss, Assistant Vice President of Redken Education. "We need to manage our business, and connect to our clients faster and with more impact than ever. With education, business tips and a stylist based community at our fingertips, we can be leaders in our industry. Redken has stepped to the forefront once again with an exciting opportunity to get the hottest mobile device into the stylists hands!"

In order to receive their free phone, salon professionals must log on to redken.com and select their favorite Android smartphone with a new 2-year plan plus data feature. Once approved, the phone will be shipped via Fedex and once activated, the salon professional will receive an SMS message to their new phone for immediate download of the Redken's Stylist Station mobile application.
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To learn more about this program, visit Redken.com's Professional Site.

About Redken

For over 50 years Redken's foundation has been based on extensive scientific knowledge and the belief in, and support of, the expertise of salon professionals. Redken provides salon professionals with innovative products, inspiring education and exclusive salon programs to be as successful and profitable as possible. Located in New York, Redken is also at the forefront of trends and has created a strong relationship with the fashion industry. As a result, Redken has become a leader in backstage beauty, creating the runway looks for the industry's most prestigious designers. A unique mix of fashion, science and inspiration, Redken provides salon professionals and consumers the ultimate professional edge.

About PageMaster Corporation

Promotion executed by PageMaster Corporation, Thousand Oaks, CA. (805) 371-0575.

Offers for wireless products and services are fulfilled by Simplexity, a leading wireless solutions provider and authorized agent for the featured wireless carriers and manufacturers.