Welcome Additions!
What a Bangin’ Idea
Dean Banowetz, celebrity stylist
“Thick, heavy bangs are very popular right now. But while they’re quick to cut, they can take years to grow out. For this reason, I do a lot of clip-in bangs. They provide a fresh and dramatic look without creating problems when the next trend comes along. Instead of buying a fringe off the rack, I purchase hair extensions, measure the client’s head and then sew strands onto a custom weft to create a smooth, seamless fit.” Dean’s Tip: “To ensure that bangs remains secure, tease the base where you’re going to place the hair and then apply hairspray before attaching the weft.
There was a time when ladies with painfully fine, thin hair would show up at their appointments armed with pictures of Jennifer Aniston, Madonna or Angelina Jolie (in her wilder days). “I want my hair to look like that,” they would tell their stylists, hoping that a haircut could make their hair thick and full, or at least appear normal. Unfortunately, at the end of their appointments, they would carefully tuck their much-admired pictures back into their wallets and leave the salon wearing a skimpy, one-length bob—the same one they had wo since Dorothy Hamill spun her way into skating history during the ’76 winter Olympics.
Today, new approaches to add-on hair services are giving all women the opportunity to have the hair of their dreams, whether they want more length, richer highlights or lowlights, enhanced texture or loads of fullness. “With current technology at our fingertips, it’s more about personal choice, rather than what women have to wear because of their hair shortcomings,” says Nicholas French, master stylist and Creative Director for SHE by SO.CAP. USA. “Best of all, extensions offer instant results, whether it’s a full-head service or simply plumping up a skinny bang or adding more poof to an updo.”
Hair Ambitions
It seemed like reality personality and SHE by SO.CAP. USA Gwen Gioia had it all—a budding modeling and television career, a bubbly, charismatic personality and good looks. The one thing missing in Gioia’s life? “Hair,” she ruefully admits. “My natural hair is very thin, fine, fragile and flat.”
Surprisingly, Gioia relates that her biggest moment wasn’t when she discovered that she would be on the Bachelor Pad in 2011, “it was when SHE by SO.CAP. USA offered to sponsor my hair extensions before we shot the show,” beams Gioia. “Now that I know what it’s like to have a thick tresses, I could never go back to trying to make do with my natural mini-mane.”