Aveda Earth Month Report
EARTH MONTH 2010: WE’VE REACHED OUR GOAL! We’re pleased to announce that we’ve raised $3.7 million, exceeding our goal of raising $3.5 million for global and local clean water projects this year. This brings us to a cumulative total of $18 million raised since 1999.
ALL FOR ONE GREAT CAUSE Reaching this goal means touching the lives of 34,000 families worldwide by helping Global Greengrants fund water projects like these: converting 50,000 acres of land to sustainable agriculture; protecting or improving 550,000 people’s access to clean water; supporting 16,000 women to be activists for clean water in their communities; enabling 275 communities to take action against toxic industrial pollution; and hundreds of other projects, like those listed below, that have helped protect water rights and water access around the world.
EARTH MONTH 2010 WATER PROJECTS INCLUDE:
- Protecting water quality of the Mississippi, Columbia and Potomac Rivers for people and wildlife
- Developing plans for ecological restoration of Florida’s Everglades
- Promoting water conservation programs in the Rocky Mountain region
- Protecting the freshwater resources and cleaning up toxic contaminants in the Great Lakes
- Protecting and enhancing water quality of beaches in Califoia and New Jersey
- Supporting coastal communities impacted by the Gulf oil spill and advocating for effective and thorough clean-up
- Building water systems and sanitation facilities in East Africa
- Developing community-based water systems in Madagascar and India
- Building rain-saving water cellars and providing accessible drinking water to rural villages in Northwest China
- Supporting the construction of water systems in Nepal and Ethiopia
