This fall, embrace her hair's curves with the launch of Pureology Curl Complete-the brand's first-ever haircare collection devoted to treating stressed color-treated waves and curls. It also promises to deliver 72 hours of frizz control and curl definition.
Launching in October, Curl Complete's formula boasts coconut oil and the exclusive AntiFade Complex, which revives curly and wavy hair's original curves while controlling frizz, reducing breakage, and enhancing shine.
The lightweight hair care and customizable styling system includes the Zero-Sulfate low-lather Curl Complete Shampoo, intensely hydrating Condition, Moisture Melt Masque for added definition and bounce, Taming Butter for increased elasticity and reduced breakage, and Uplifting Curl to uplift lifeless curls and provide defined curvature.
Curl Complete's star product, Curl Extend, can be used as both a primer and refresher and features a unique 3D Crystal Net Technology for lasting frizz control and curl memory.
"Curly hair has naturally-occurring stress points that are further disrupted by color services, ultimately causing breakage and increased tangling. With so many clients having some variation of curly hair, the new Curl Complete system is the long-awaited solution to reviving the hair fiber while helping to eliminate frizz," says Ruth Roche, Pureology Artistic Ambassador.