Beyond Beauty
This year, CPNA brought back the successful sampling concept, BOUTIQUE, to its already exemplary program of initiatives.
This sampling bar allowed attendees to select deluxe-sized samples, including the latest offerings in hair, cosmetics, skin care, and nails.
Once at the sampling bar, attendees could hand-select seven deluxe samples from 20 featured brands in exchange for a small charitable donation that benefited City Of Hope-a research, treatment, and education center for those with cancer, diabetes, and other life-threatening diseases.
The donations collected exceeded last year's amount. More than $13,300 was raised as a result of this initiative.
Participating brands included Be a Bombshell; Chromavis; Color Club Nail Polish; Dr. Lili Fan Probiotics; J'Andre Sponges; Johnny B. Hair Care; Karora Cosmetics; Kocostar; Mastey; Mizon; Neuma; Obliphica Hair Care; OPI Products; Royal Apothic; Rozge; Skin Nutrition; SKIN&CO Roma; Tangle Angel; Teadora; and Sexy Hair.
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| The BOUTIQUE sampling concept raises money for charity. |
Exhibitors benefited from enhanced visibility, as well as an opportunity to get their products in the hands of many buyers who they may not have necessarily had the opportunity to meet with otherwise.
The BOUTIQUE concept returned this year with a unique new twist. A special collaboration with GLOSSYBOX presented limited-edition Cosmoprof BOUTIQUE boxes, which are available for sale exclusively on GLOSSYBOX.com on August 1 for $40.
The limited edition box will feature seven products and will have a small run.
