LEADS
Greetings • Editor’s Choice 14 • Get Connected • 10
Jeryl Spear, our illustrious Editor-in-Chief, not only claims that Santa Claus doesn’t exist, but also puts the kibosh on magical success.
Jeryl Spear, our illustrious leader, wants you to add one more 2015 resolution to your list: Just say no.
HOT editors are raving about Macadamia Professional Whipped Detailing Cream.
Discover our world of online beauty, including several brand-new collections; take a look back at 2014’s most popular beauty images; meet an insanely talented artist who uses hair to create life-like portraits; and immerse yourself in Ann Bray’s hair rose garden, which has taken root all over the world!
FEATURES
Color Trends • 44
Join us for a few sips of Marsala, Pantone’s 2015 Color of the Year, with delish information and images that show you how to rock this wearable color on clients’ hair, face and dress. Pssst: We’ve also included a glorious spread on all of Pantone’s Top 10 Colors for spring 2015.
Lumbersexuals • 58
Trend alert! Meet the new lumbersexual and his city cousin, the metrojack, who are embracing old-time masculinity in their grooming and dress.
Translating Styles • 70
Love avant-garde styles, but don’t see them as translatable styles for salon work? Read on! We’re on a mission to change your mind.
SHOP
Tools & Sundries • 60
We’ve got the scoop on products that specialize in slaking thirsty winter strands. There are also key product releases that you’ll want to know about.
TIPS
Growing Your Email Database • 68
Social media guru Valorie Reavis shares how you can gather email addresses and create a powerful marketing list.
GALLERY
Headliner • 16
Meet the new CBC education team led by Chrystofer Benson, our cover and Headliner stars for this issue.
Art • 20
Meet the new CBC education team led by Chrystofer Benson, our cover and Headliner stars for this issue.
TECHNICALS
Double-Dutch Boho Braid and more • 74
We’ve got four great step-by-steps that you can master in a snap, including “Double Twist Updo” and “Double-Dutch Boho Braid.”
January/February 2015, HOT by HAIR’S HOW Magazine is published bi-monthly for $24 a year by Stanford Trident Inc., 5645 Coral Ridge Drive #131, Coral Springs, FL 33076-3124. Subscriptions: U.S. $24 per year; Canada—add $10.00 per year; all other countries—add $40.00 per year for postage and GST. POSTMASTER: Send address changes to HAIR’S HOW, 5645 Coral Ridge Drive #131, Coral Springs, FL 33076