June/July 2008HAIR SHOW
Here comes the bride...
"YOU DON'T JUST SQUEEZE BRIDAL STYLING INTO YOUR WORK - YOU GIVE IT 100% OF YOUR ARTISTRY - 100% PERCENT ATTENTION." (Janine Rose Shuman, JRS Superstar)
Do you dream of being your city's go-to choice for special events? How can you create a steady stream of new clients from one service? How can you become more well-known in your community? "If you look beyond just the wedding day, you can see the potential to boost your bottom line through bridal services," explains Gretchen Maurer, author of Milady's classic The Business of Bridal Beauty book.
Going to great LENGTHS
Learn to perform expert hair extensions and that's what clients will be doing to get an appointment in your salon!
JERRY DECICCO: 'I DO!'
Educator for Schwarzkopf Professional and owner of Jerry's Casabella hair salon and bridal boutique in Ontario, Canada, Jerry DeCicco says 'I do' to weddings, women and the world of bridal hair styling.
Soft style is easier said than done. But of course there are tricks of the trade that can be learned and practiced. Look in hair styling books, magazines, videos and websites for exact instructions and photos that show how to create these looks and many more. Practice makes perfect... and brides expect nothing less!
A good, fresh cut is key to looking great for special occasions, but never cut too close to an event that it doesn't have time to settle in naturally. First, ask about his suit: Is it conservative? Totally tailored?
Trendy? You'll need to show him special techniques to get that look to stay put. Teach him how to comb in gel, point ends with wax, show off soft curls or a slick look depending on the occasion, the setting, his outfit, and of course his hair type. A real gentlemen never tells how he did it, he just makes the style his own!
The Long and Short of Hair Extensions
Hair Extensions offer your clients instant length and volume, with either clip-ins or more permanent bonded techniques...
SYNTHETIC CLIP IN EXTENSIONS AND 100% HUMAN HAIR
GIVE GOOD SERVICE
Adding a new product or offering a new service is the quickest way to generate more revenue for your salon and keep your clients in the know...
Cut & Color