HAIR: PRODUCTS: CARE & STYLING
Flaky Business
SOLUTIONS Problem Hair n' Scalp Shampoo
Finish Line
Stick your styles with Dennis Bernard hairsprays, which will maintain your works of art without contributing weight, buildup or stickiness.
Fight the Fall
Falling leaves are a beautiful sight, but falling hair-not so much.
Fast and Fabulous
EXPRESS, a new patent-pending system by PURE Hair Extensions, allows stylists to apply an entire head of weft extensions in about 30 minutes.
Fall Perfection
As humidity drops and the demand for frequent stylings rise, protect, smooth and treat her hair during heat-styling services with Agadir Hair Shield 450 Plus Intense Créme Treatment.
Fade Out
A fifth-generation stylist, Gerd Hoher is on a mission to establish arteasecolors as the No. 1 no-fade color brand on the market.
All arteasecolors are 92% natural in the tube and feature proprietary 3 Wheat Protein Complex to guarantee brilliant and natural-looking haircolor.
Extensions Additions
Ultratress unveils Ultra II plus and UltraWefts.
Decoding Finishing and Styling Sprays
If you're stymied by all the different types of sprays on the market-working spray with hold, hairspray with memory, moveable finishing spray, and more-we're here to help you get up to speed on the different types of sprays, including how to choose the right ones for your hair and styles.
Darken your blonde
by Hair's How
Tips for easy transition
The road from blonde to brunette can be fraught with danger, so learn from the best: Beth Minardi, internationally acclaimed color expert, color director, and co-owner of Minardi Salon in New York City, and Mia Liguori McHugh, international color artist and director of product development for Scruples, give you the business.
Curl Overhaul
Pureology debuts Curl Complete-the brand's first-ever haircare collection devoted to treating stressed color-treated waves and curls
Color Insurance
Color Formula: Chocolaty Turquoise
Learn to create the trendy cool hue sported by Juhi on The Voice
Color & Shine
Pureology unveils a shampoo and conditioner duo designed to preserve color and boost shine
Color
Paint her pretty with these shade-enriching products.
Cold Snap
With static electricity popping like fireworks and hair ready to snap like brittle icicles, you need to revive her precious strands with moisture and hydration.
Bold Evolution
Pravana ushers in a new era of hair care with NEVO, a highly sophisticated line that utilizes the power of nature and strength of technology.
Pravana President and Founder Steve Goddard shares his amazing journey that took NEVO from being a grand idea to a beautiful reality.
Blow Away
Kenra Platinum Blow-Dry Collection personalizes heat protection with three heat-shielding products that cater to individual hair types.
Beauty Sleepers
Hair Reborn Reparative Nocturnal Therapy by TIGI
Beauty on Board
A bunch of beauty brands, including Zotos, were on board for the Beauty Press event in NYC
Beat the Bushies
Keep naughty-prone frizz on the straight-and-narrow with these smoothing treatments and products.
BE the Change
Eufora Beautifying Elixirs restores environmentally and chemically assaulted hair.
Be Hard-headed
Retrohair Versa-Gel Xtreme
BASIC Haircare Launch
Atlanta's Bronner Brothers Hair Show weekend kicked off the official launch of a salon-based smoothing and conditioning hair care system
Baby Boomers: Help Them Gray Gracefully
by Naomi Mannino
This population of your client base represents about 50%of your revenue so don't you dare call them old! Making them look and feel younger? That's your business!
Au Natural
Redken's star stylist, Guido, created the easy, flowing hair looks that debuted at the Christopher Kane show.
Argan Oil Debuts New Collection
Argan Oil 7 works its magic on all hair types
Aisle Styles
Deflated upstyles and crestfallen curls are no longer special occasion hazards, thanks to Eufora Uplift Finishing Spray, which holds even sky-high 'dos in place.
African Preen
Kanshi by Repêchage founder Lydia Sarfati provides the perfect antidote for weary souls and bodies, inside or outside the treatment room.
A FINE LINE
by Naomi Mannino
Naturally fine hair or hair that is thinning needs great lines and lots of help from the inside outto look its best. Learn how to help your clients with limp locks, no matter what the reason.