HAIR: PRODUCTS: CARE & STYLING
One Style Does Not Fit All
by HAIR'S HOW
Do you know your hair type? Chances are that it falls into one of three categories: Thick, thin or curly. But did you know that there are ways to style your particular brand of hair that will bring out its most stunning qualities and put any problem areas to rest? If you've been taking a "one style fits all" approach to your very unique hair type, read on to learn how to make the most of what you've got.
Party Line
Hair Extensions vs. Traction Alopecia
Pastel Pretty
PRAVANA debuts its VIVIDS PASTELS and VIVIDS CLEAR options, which create soft pastel hues.
Playboy Looks
Playboy Playmates get a hair boost from SureThik
Pomades vs. Pastes
Scruples Research Chemist explains what makes each of these styling products unique.
Post Salon Color Preservation
Redken unveils the Color Extend Magnetics collection, which was formulated specially to preserve color.
Prime Time
Don't allow mineral buildup to degrade your color services!
Reusable Resources
Short2Long's re-bonding service more than doubles the life of premium extensions.
Scalp Wellness
Malibu C tackles scalp issues with its 100% vegan wellness kit.
Second Nature
With an "ab fab" lineup of enriched formulations, abba stays true to its roots.
Over a year in development, abba pure performance hair has been refreshed with new packaging, more botanicals and no DEA, MEA, phthalates, parabens, gluten, or sodium chloride.
Seeds of Change
HOT shines a spotlight on the argan-enriched Agadir brand.
Changing the way that clients treat their hair and adding a brand-new retail category for every salon, argan oil and Agadir International - an argan-centric haircare brand founded in 2008 - have become synonymous with smooth, hydrated and manageable hair.
Shaoé Haircare Debut
Decadent haircare system utilizes luxurious ingredients from around the world
Silky Smooth
Kenra Platinum unveils its Silkening Mist and Silkening Gloss just in time for summer
Smooth Down
HOT presents a roundup of the latest and best smoothing therapies that make out-of-control strands calm and compliant!
SO FITTING
by Naomi Mannino
When your client needs a wig do you wig out? Here´s how to help them cover up their hair loss as naturally and beautifully as possible.
SOAP DISH: What's New in Shampoo. The Blather About Lather
by Victoria Thomas
Mountains of creamy lather, piled high on the head and dripping down the shoulders like melting tiramisu. Many shampoo ads have the aura of soft-porn, or at least a great meringue recipe. But is lather what we're really after for healthfully clean hair?
Split Decisions
Alfaparf Milano launches moisture Split Ends Recover Fluid
Spray Serum
Rusk Elixir Mist provides the benefits of a traditional serum that's dispensed by an air-driven delivery system
Stripped Clean and Prepped Pretty
Known for its affordable luxury brands and kick-sass stylers, Sexy Hair takes an even more modern turn with new stylePRIME and sulfate-, gluten- and paraben-free formulas.
"Sexy Hair is embracing the color category in a big way, as well as a proprietary, state-of-the-art approach to prepping hair for waves, curls or volume. Equally newsworthy, despite our improved formulas, Sexy Hair Color Safe products remain affordable luxuries." Jennifer Parks, Senior VP of Sexy Hair Concepts.
Style Expansion
Macadamia Professional Hairsprays
Macadamia Professional built its reputation on being a haircare company that catered to extreme hair textures.
Summer Hair Repair
Solve your client's summer hair issues with this new magic potion.
Summer Hair Rx
by Beth Minardi
School is out. Work is on the backburner. Everyone is just as easy and carefree as possible. Hair styles are loose and relaxed. Make-up is barely there. But take care: All this fun in the sun has a dark side - hair and skin damage. Follow these precautions to have all the fun with none of the consequences.
Swimming Star
Malibu C named official hair care of USA Water Polo
Teresa Giudice Debuts Hair Collection
The Real Housewives of New Jersey star partners with industry talent to launch a restorative hair care system
The Bride Guide: What To Ask Yourself Before You Say "I Do"
by Victoria Thomas
Being a bride means pressure. The planning, the politicking, the compromising, the negotiating. And worst of all, as a bride you may find yourself trapped in someone else's hair, makeup, eyelashes and nails!
THE SHAMPOO BUBBLE
by Hair's How
With its ancient origins in spices and oils, Shampoo is perhaps one of America´s most beloved cosmetic products, but where did it come from and why is there ‘poo´ in the name?
Unrippling Effect
Take the crinkles out without harming even the most distressed tresses with these smoothing services.
Welcome Additions!
Create highlights and lowlights, and add irrepressible volume, length and charm with these add-on hair goods.
Windswept Wonder
Redken unveils its new Wind Blown 05 dry finishing spray just in time for Fashion Week.