BEAUTY & FASHION
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Bridal Bliss
Shiri Sarfati shares her skincare secrets leading up to her big day.
Shiri Sarfati, VP of Repêchage and blushing bride!
Breaking News!
Goldwell Announces US Color Zoom Finalists
Lunch-hour Lovelies
Tape-in extensions save clients and stylists serious service time.
Glamour Express
Style Bar Beverly Hills offers quick solutions to LA divas that have long lists of events on their social calendars and very little time to get gorgeous.
Fast Face Time
Your clients have finally accepted the fact that skincare services are necessities, but now they're out of time.
Cut the Crinkles
Instantly create smooth, silky strands in all weather conditions with Matrix Biolage smoothe'rapie.
Get Glazed
Pravana Naturceuticals Keratin Glazing in-salon treatment
Temple Hair
Indian hair is considered to be one of the finest in the world, but it doesn't come without a price and a blessing.
Sum of Two Parts
Matrix Artistic Directors Brian and Sandra Smith share their hearts, minds and talents to create breathtaking imagery and education.
Straight Talk
American Culture rolls out Simply Smooth
Enthusiastic Long Island salons embrace safe keratin alternative
Smooth Hair, Stat!
The newest approach to smoothing hair takes less than 10 minutes and lasts four to six weeks!
Keratin Complex Express Blowout services significantly reduce time and service fees for curly-haired clients.
Online Booking Comes of Age
Software experts give HOT readers the real scoop on online booking services.
"Many clients are no longer willing to always make appointments according to your salon's schedule. It's just not the way of the world these days."
John Harms
Rock Around the Clock
Good information about 24/7, online booking services.
Coming Attractions
by Mylien Collins, Marketing Manager, Shortcuts Salon & Spa Software
Want to appeal to more consumers that are new to your area? Online bookings could tip the scales in your favor.
Tools
Take a Powder
Toss some of these dry products into travel and beach bags-or use for instant refreshment at home - and your clients are good to go!
Beauty's Special Forces
Matrix, Redken and Mizani joined forces to host one training program for all Regis Artistic Directors.
A.I.I. Men's Grooming Gets Ahead at the Bet Awards
Drumroll, Please...
Goldwell announces its Color Zoom Challenge US Semi-Finalists
One Track Minds
by Jeryl E. Spear
Owners Gayle Fulbright and Letty Skinner turned their money pit into a money-making salon eight years ago by creating a true culture; you can too!
Although many "experts" tout the importance of having a salon culture and all the benefits that come with it - staff happiness and retention to name just two - very few can tell you exactly how to define, implement and - most importantly - maintain it in a real-life salon situation. Recently, HOT Editor-in-Chief Jeryl E. Spear met one expert who's not only talking the talk, but also walking the walk - Gayle Fulbright, co-owner of Headlines for Hair in Encinitas, California, and Eufora Global Business Educator. Here's what Fulbright has to say:
Swiping for Charity
Peter Mark Salon is using an easier and more effective way to support its favorite charity: Greenwise Bankcard, LLC.
Primping Her Pride
Terri Taricco, VP of Marketing for Helen of Troy is a wisp of a gal with the heart of a lioness.
Pravana Announces Promotions of Bethany Kirschner and Karla Ramirez
Superpowered Polish
Tony Cuccio talks about the newest revenue stream - make that a river - for manicure and pedicure services.
Bringing Beauty to Life
On the Runway
Costa Rica Bound
My Fair Lady
China Glaze adds the final details to Sue Wong's Edwardian-inspired fashions.
Fabulous Faatemah!
Superstylist Faatemah-who has officially dropped her last name for professional purposes-is bubbling over with new ideas and big plans.
Making Headlines
Ten PR Tips to Get You Noticed
Larry H. Oskin, President of Marketing Solutions, Inc., a full-service marketing, advertising, graphic design, and PR agency specializing in the professional beauty industry.
Quantum Leaps
by Jeryl E. Spear
Vivienne Mackinder chats with HOT about her top five careerchanging epiphanies.
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