SALON LIFE: TRENDING
by Naomi Mannino
Running a small salon is a lot like being in a family. It's a close-knit environment and everybody plays a role in how well the family gets along, right? So, how do you pinpoint whether or not your "family" is disrupting your daily operations or your business in general? Well, you have to identify what your salon's weaknesses are first, advises Andrew Finkelstein of The Beauty Resource. It's hard to be objective because after all, your salon is your BABY!
by Naomi Mannino
Worried about your salon´s carbon footprint and chemicals in the products and processes you use every day? Learn from other salon owners who are running their salons greener, cleaner and more profitably, too!
by Tracey Middlekauff
We asked stylists, owners, and other industry professionals to reveal the inside scoop on the salon biz, and they didn´t hold back! They shared the ups, the downs, the headaches, the disappointments, and the many, many rewards of a life dedicated to making people beautiful. Read on to see what we found out.
by Naomi Mannino
Use this 8-step common sense, no-nonsense Feng Shui approach to improve different areas of your salon and stimulate positive energy, creativity, wealth, and above all,the image of beauty!
by Naomi Mannino
Whether you have a separate PR campaign or not, there is much YOU can do to power up your brand in the media´s and consumer´s eye.
by Sue Marquette Poremba
So you say you don´t like to sell? Well consumers don´t like being ‘sold´ either. Instead let´s get back to the best way for clients to style and care for their hair in between appointments…with salon products!
by Victoria Thomas
"If 71% of our salon clients are not offered a recommendation, or a prescription, as it were, for retail products, the question is, why not? It comes down to educating and empowering the hairdresser, giving them the confidence to finish off that full service cycle. When they discover that it makes their clients happy, and realize that happy clients book and buy more, hairdressers learn to love selling.
Renee Shakour, Executive Vice President, Essential Salon Products, Leadership Council / PBA
by HAIR'S HOW
Winning the loyalty of clients and staff members isn't easy-unless, of course, you own a salon that's beautiful from the inside and out. Hair's How searched the globe for three winning salons that are gorgeous to look at, staffed by enthusiastic and highly educated professionals and, beneath the surface,run like well-oiled machines. How do the owners manage such beauty feats?Read on to discover just some of the things that have made theirbusinesses so...well...beautiful!
Racing to win the loyalty of beauty professionals, independent companies are going toe-to-toe with mega-beauty corporations.
Dreaming of winning the lottery pales in comparison to the ambitions of many pro-beauty entrepreneurs who aim to capture the imaginations and loyalties of salon professionals.
Limited edition art arrives on the spaand salon scenes.
by Jan Hargrave
Gestures and movements can speak volumes about how your client is really feeling about you, your suggestionsyou're your salon.
While excellent verbal communication is key to a successful consultation, body language also plays a huge part in whether you're really in sync with your clients...or not. How well do you know body language? Test your knowledge with the following quiz!
Money grows in small spaces
Juan Juan salons have much more than tony zip codes in their favor.
Operating on the premise that when you plant a school, your business will grow, Salon 124 Group is thriving.
Macadamia Natural Oil plays Santa's helper by offering great gift ideas.
Negative comments about extensions in general, are almost always the fault of the technician and not the hair!
When it comes to the rules of engagement, Chicago-based RED 7 SALON
Detra Smith reinvents her past achievements with her latest, breathtaking collection.
Owners of Headlines THE Salon rethink, relocate and renew their business.
LeMetric launches a Hair Extension Bar in New York City
Nelson j Salon of Beverly Hills debuts a Color Touch Up Bar, offering affordable services to cover grays and roots in 15 minutes
Keri Davis, Founder and Co-owner of Gila Rut salons, knew early in her career that while the art of hair would always be an exciting part of her work, it was the business side of salon ownership that sent her passion into overdrive.
Style sisters Alana and Vanessa Elia debut their globally inspired U Style Day Spa Salon in Aventura, Florida
In an effort of gratitude, salon owner and Goldwell team member Rosa Hawkins offers a Black Friday promotion
Spark your creativity via Sam Villa's in-salon education
Boom Boom of New York City's Boom Boom Brow Bar encourages salons to post customer reviews rather than bios on websites
Look Style Society debuts an all-inclusive beauty destination in Las Vegas
by DJ Victory-Franceschelli, co-owner of Enzo's Salon & Spa
Look before you leap into a heavily discounted coupon program.
There must be more than 24 hours in a day, otherwise indie artist Sherri Jessee couldn't possibly produce the volume of collections, education videos and marketing programs, and walk the boards at major education events while still working behind the chair. Her awards and acknowledgements also run deep, including being named NAHA 2013 Editorial Stylist of the Year and, of course, HOT Living Legend.
Salon owner Christine Zilinski was honored by Hometown Heroes at its Annual Awards Gala