SALON LIFE: SENSATIONS
by Martin Parsons
Just one visit to the International Beauty Show at the age of eleven was sufficient For Martin Parsons to realize he wanted to be a hairdresser. He found enough courage and motivation to fulfill his dream — and now his name is well known, especially when it comes to long hair styles. This unique approach and his original knotting and folding techniques, revolutionized the industry's special occasion hair and established him as one of the leading hair artists of the world.
by Tracey Middlekauff
Think Fitted, tailored, chic, and, of course, fabulous, and you´ll never Have To Worry abouT being a sTyle dud again.
by Sue Marquette Poremba
Yes! Especially in a down economy, adding specific new product lines and services could be the key to increased revenue.
by Larry H. Oskin, President, Marketing Solutions, Inc.
Holiday & Seasonal Salon Services: There is a time to promote everything! Timing is very important. You really must begin plan at least 3 to 6 months in advance of each promotion. If you want to sell more gift certificates, then plan to start promoting them at least 6 weeks prior to Valentine's Day, Mother's Day, Father's Day and the year-end holidays. Makeovers, hair extensions and haircolor are great to promote any time of year, although January, spring and fall are always...
by Larry H. Oskin, President, Marketing Solutions, Inc.
Larry Oskin details how to increase your salon revenues by planning for 2011...now!
Create Your Annual Marketing Calendar: You really must now quickly lock in your plans for successfully marketing your salon in the New Year. It's time to create your annual resolutions that will really help your business grow through a strategic investment into seasonal and annual advertising, promotions and PR programs. Sit down with your staff and your professional beauty supply distributors, so you may effectively map out your plans...
Terrell Gardner is on the fast track to beauty stardom.
With a check for $25,000 in hand and looking forward to spending a day with Tabatha Coffey, the sky's the limit for student Terrell Gardner, who recently won the Student award for the Matrix Mannequin Mania contest.
Scruples Co-President of MarketingTracy Liguori chats it up about thenewest faces of Scruples andtheir familial ties withold-time values.
Rising Star: Elizabeth Ankenman is on the path to hairdressing glory.
Elizabeth Ankenman performed like a seasoned stylist for this photo shoot, with just 1450 beauty school hours to her credit.
Chicago has a new rising star in its midst: Adrian Dime.
Ten PR Tips to Get You Noticed
Larry H. Oskin, President of Marketing Solutions, Inc., a full-service marketing, advertising, graphic design, and PR agency specializing in the professional beauty industry.
by Mylien Collins, Marketing Manager, Shortcuts Salon & Spa Software
Want to appeal to more consumers that are new to your area? Online bookings could tip the scales in your favor.
Your clients have finally accepted the fact that skincare services are necessities, but now they're out of time.
Style Bar Beverly Hills offers quick solutions to LA divas that have long lists of events on their social calendars and very little time to get gorgeous.
Artist, salon owner and international educator John Simpson pushes the limits with his innovative approach to color.
Although he's a master of all of his crafts, award-winning artist John Simpson is renowned for his contributions in color. He nabbed the NAHA Colorist of the Year title in 2008 and was a finalist in the Canadian Mirror Awards for International Stylist of the Year. A design-enthusiast, Simpson inspires and intrigues us with his balance of discipline fused with the avant-garde.
Steven Robertson is star stylist and artistic team leader at Lunatic Fringe and a Learning Leader at Paul Mitchell The School in Salt Lake City. He showcases a variety of innovative looks from sleek, tamed tresses to the surreal and outrageous. Robertson's award-winning work has been published internationally in numerous magazines. He also uses his creative twists on beauty for commercial shoots, TV and film.
New stylist Kassandra Retos shares her beauty journey, including her fabulous post-grad training.
Retos' image earned her a North American spot at the international Goldwell Color Zoom Challenge 2012 event.
An extravaganza of mammoth proportions, The Gathering set the stage for 3,300 attendees to revel in education, parties and meeting a guy named MITCH.
Eighteen months old but years in the making, the Men's Dept. in Minneapolis - the brainchild of Kurt Kueffner and American Crew founder, David Raccuglia - is thriving.
Camilla Jönsson & Leonard Gren thrill at Sweden's premiere Elmia Inspiration show
In 2008, Swedish stylist Camilla Jönsson began her collaboration with Leonard Gren, a young, creative photographer. In 2010, their partnership led to Jönsson winning two prestigious Arets Frisør awards (Sweden's equivalent of our NAHAs): "Female Hairdresser of the Year" and "Avant Garde."
Toronto-based stylist Jason Kearns has more than 25 years of experience creating beauty from behind the chair. From his early days as a hairdresser in London to his current success as an artist and creative visionary, Kearns is truly passionate about his craft.
It seems as though award-winning stylist Lucie Doughty, co-owner of Venice, Calif.'s The Mastery salon and editorial director for Paul Mitchell, was destined to become a stylist.
Forty years in the making, Michael Haase opens Salon Platinum Black in the Brentwood Village, a trendy and coveted plot of SoCal real estate. -- Michael Haase, owner of Salon Platinum Black.
Joico launches StyleSeat partnership
Pavros "Pavy" Olivarez, 2010/2011 Junior Style Stars Bridal Hair winner, completes a yearlong odyssey of education.
Marek Hartwig, a Cosmetologists Chicago member and owner of MAREK Bridal, released his bridal hair trend report for 2012-2013. According to this bridal aficionado, texture takes center stage in next season's inspiration palette.
Sebastian Professional ups the shine factor with its newly amplified collection
Betsey Johnson flaunts lingerie-inspired designs for New York Fashion Week, spring/summer 2012.
Stylist Peter Gray, who has spent the past 20 years coiffing many of the most beautiful women in the world, brings Betsey Johnson's vision of big Texas hair to life.
Weddings call for more smiles, more tears and more hair!