HAIR: PRODUCTS: CARE & STYLING
African Preen
Kanshi by Repêchage founder Lydia Sarfati provides the perfect antidote for weary souls and bodies, inside or outside the treatment room.
Swimming Star
Malibu C named official hair care of USA Water Polo
Bold Evolution
Pravana ushers in a new era of hair care with NEVO, a highly sophisticated line that utilizes the power of nature and strength of technology.
Pravana President and Founder Steve Goddard shares his amazing journey that took NEVO from being a grand idea to a beautiful reality.
Stripped Clean and Prepped Pretty
Known for its affordable luxury brands and kick-sass stylers, Sexy Hair takes an even more modern turn with new stylePRIME and sulfate-, gluten- and paraben-free formulas.
"Sexy Hair is embracing the color category in a big way, as well as a proprietary, state-of-the-art approach to prepping hair for waves, curls or volume. Equally newsworthy, despite our improved formulas, Sexy Hair Color Safe products remain affordable luxuries." Jennifer Parks, Senior VP of Sexy Hair Concepts.
BE the Change
Eufora Beautifying Elixirs restores environmentally and chemically assaulted hair.
Second Nature
With an "ab fab" lineup of enriched formulations, abba stays true to its roots.
Over a year in development, abba pure performance hair has been refreshed with new packaging, more botanicals and no DEA, MEA, phthalates, parabens, gluten, or sodium chloride.
Heads Up
Agadir Daily Volumizing Shampoo and Conditioner
Be Hard-headed
Retrohair Versa-Gel Xtreme
In a Nutshell
While gorgeous packaging can only take a brand so far, Macadamia Natural Oil's elegant presentation speaks volumes about what's inside its beautifully designed containers.
Dispensed in the palm of the hand in rich, creamy ribbons, Flawless cleanses, conditions and perfectly refines the cuticle in one easy step.
Scalp Wellness
Malibu C tackles scalp issues with its 100% vegan wellness kit.
Reusable Resources
Short2Long's re-bonding service more than doubles the life of premium extensions.
Flaky Business
SOLUTIONS Problem Hair n' Scalp Shampoo
Just Calm Down
Soothe and smooth her disruptive strands with Neuma neuSmooth, the latest introduction by one of the greenest haircare brands on the planet.
Blow Away
Kenra Platinum Blow-Dry Collection personalizes heat protection with three heat-shielding products that cater to individual hair types.
Fade Out
A fifth-generation stylist, Gerd Hoher is on a mission to establish arteasecolors as the No. 1 no-fade color brand on the market.
All arteasecolors are 92% natural in the tube and feature proprietary 3 Wheat Protein Complex to guarantee brilliant and natural-looking haircolor.
Keratin Color Launch
Keratin Complex enters the world of professional color with remarkable, longlasting formulations, which contain the company's signature hydrolyzed keratin protein for added strength and resiliency.
Cold Snap
With static electricity popping like fireworks and hair ready to snap like brittle icicles, you need to revive her precious strands with moisture and hydration.
Finish Line
Stick your styles with Dennis Bernard hairsprays, which will maintain your works of art without contributing weight, buildup or stickiness.
Aisle Styles
Deflated upstyles and crestfallen curls are no longer special occasion hazards, thanks to Eufora Uplift Finishing Spray, which holds even sky-high 'dos in place.
Teresa Giudice Debuts Hair Collection
The Real Housewives of New Jersey star partners with industry talent to launch a restorative hair care system
Beauty Sleepers
Hair Reborn Reparative Nocturnal Therapy by TIGI
INDIE Me
Designed for freedom lovers who want to change their entire look on a whim.
Seeds of Change
HOT shines a spotlight on the argan-enriched Agadir brand.
Changing the way that clients treat their hair and adding a brand-new retail category for every salon, argan oil and Agadir International - an argan-centric haircare brand founded in 2008 - have become synonymous with smooth, hydrated and manageable hair.
Extensions Additions
Ultratress unveils Ultra II plus and UltraWefts.
Fast and Fabulous
EXPRESS, a new patent-pending system by PURE Hair Extensions, allows stylists to apply an entire head of weft extensions in about 30 minutes.
Ombre Spring
Adored by color-loving clients everywhere, ombre is one fashion statement that continues to be reinvented for each successive season.
Loewe & Céline: Elegant Edge
Elegance was in full play at both the Loewe and Céline shows, which were held in Paris.
Milbon Volume Mist
Volume That Won't Let You Down
Milbon Volume Mist, a revolutionary protein-based volumizer, gives extraordinary volume with a natural finish that lasts throughout the day for fine limp hair.
Milbon DEESSE'S Elujuda
Styling Treatment
Milbon DEESSE'S Eujuda both nourishes and reconstructs your hair from the inside and out for beautiful hair that is easy to style.
Pastel Pretty
PRAVANA debuts its VIVIDS PASTELS and VIVIDS CLEAR options, which create soft pastel hues.