HAIR: TIPS & TRICKS
Basic Techniques All Stylists Must Know... Do You?
by Naomi Mannino
All Stylists Must Know… Do You?
In a recent interview, Trevor Sorbie was quoted as saying, "I'm amazed at how many stylists don't even know the basics..." Don't you be one of them!
The Care and Feeding of a Client
by Naomi Mannino
How do famous stylists keep their clients coming back? We asked…they told!
"When in doubt, leave it longer! Cut too short and you'll never see them again!" - Janine Shuman, Superstars International
"No matter what, never let them see you sweat!" - Icon Jesse Briggs
Hi-Tech Ways to Boost Your Business: 10 ways to log-in, turn-on, text & connect!
by Naomi Mannino
You don't have to be a big salon chain or a super-stylist to reach your clients regularly right in their hip pocket.
Plus, most of these suggestions are even free!
Stand By Your MAN!
by Naomi Mannino
If you really want to boost your hair care product sales, show your men what you can do for them and sell men's products on separate shelves.
GIVE AND YOU SHALL RECEIVE: THE 411 ON GIFTING YOUR CLIENTS AT THE HOLIDAYS
by Tracey Middlekauff
This holiday season, do you know how you´re going to show your clients just how much you appreciate them? If you have no idea — or if you´re just confused about gift-giving etiquette — read on. To help you make sense of it all, Hair´s How spoke with four uccessful salon owners about their gifting philosophies. While there´s no single correct approach, one thing is certain: When it comes to your business, it´s always better to give than to receive!
VIRTUAL PERFECTION: GETTING YOUR WEB SITE RIGHT
by Tracey Middlekauff
THINK YOUR WEB SITE ISN´T THATIMPORTANT? THINK AGAIN.AS YOUR VIRTUAL CALLING CARD,IT´S OFTEN YOUR ONLY CHANCETO MAKE A GOOD FIRST IMPRESSION WITH POTENTIAL CLIENTS, BUSINESS PARTNERS, AND EMPLOYEES.AS SUCH, IT´S CRUCIAL THATYOUR WEB SITE CONVEY THE RIGHT MESSAGE ABOUT YOUR SALON.
SHOW AND TELL: WHY EVERY STYLIST SHOULD BLOG A
by Tracey Middlekauff
Stylists, it´s time to get your blog on. Blogging is a perfect — not to mention inexpensive — way to increase your name recognition, get your message out there, and communicate with both current and potential clients. Simply put, it´s one of the best bang-for-the-buck marketing techniques around. Go the extra mile and incorporate vlogs — video blogs — into your strategy, and you´ll reach an even wider audience.
THE BEAUTY OF TWITTER
by Naomi Mannino
Generate some regular buzz for your salon with clients and business connections that follow you...literally!
Remy What?
For extension services, it's important to know the differences between remy and lower-grade hair goods.
Facts About Boar Bristle Brushes
by Alan Sporn, head of Spornette International
Hog Wild... Not!
Smoothers. Dealing with a halo of frizz? No prob! Once the source of many beauty breakdowns, a choc-a-block of newer smoothing options allow you to exceed even the silkiest expectations of your swirly-haired clients.
Twitter Tips
by Valorie Reavis, founder of Linkup Marketing
Tweet Tips and Brand-New Beauty Apps
Socialize and revitalize your salon with Twitter.
Hair Extensions vs. Traction Alopecia
Princess Irulan and the Queen of Color
Colorist Marie Ferro works her magic on Hollywood actress, Virginia Madsen
Princess Irulan and the Queen of Color: Colorist Marie Ferro works her magic on Hollywood actress, Virginia Madsen
Shears 411
Fascinating shear facts and care tips!
Plume Crazy
Beauty lovers heart feather extensions.
Birds of a Feather
Krystal Riddle puts a fresh spin on the feather extension craze.
Using rooster, guinea, pheasant and ostrich feathers, Fred Segal salon artist Krystal Riddle puts a fresh spin on the latest extension craze.
Agency Representation
Sean James, veteran editorial stylist, shares how to get an agent.
Beauty First
Women reveal their most important cosmetics
Twitter Tips
Socialize and revitalize your salon with Twitter.
How App-propos
Beauty aficionadas are becoming app-happy.
Styling Iron Heat Settings
Terri Taricco talks exact styling iron temperatures to create perfect results.
Smooth Hair, Stat!
The newest approach to smoothing hair takes less than 10 minutes and lasts four to six weeks!
Keratin Complex Express Blowout services significantly reduce time and service fees for curly-haired clients.
Food for Thought
Cater to your customers with these easy in-salon menu options created specifically for the after-work crowd.
Salon & Spa Strength
The PBA releases the results of a study on the salon and spa industry
Smooth Talk
Now available! Get her hair glassy smooth with Macadamia Natural Oil StraightWear.
Cultural Advantages
Having a strong, positive culture gives people a reason to do good for themselves and your salon.
Just like some salon owners give pie-in-the-sky descriptions of their culture, many potential staff members can talk the same nonsense with a smiling and sincere expression.
Back to Normal
Do you know that H20 does not stop H202 from oxidizing?
We're the Experts
Patrick McIvor wants you to become a beauty blogger.
Bun Beauty
Learn how to create Kate Hudson's sexy yet casual "Glee" premiere look
Mom Style
Matrix readies moms for the runways and sponsors "Strut: The Fashionable Mom Show" during New York's Mercedes-Benz Fashion Week