Talented hairdressers from destinations around the globe gathered at Scruples' Symposium, which was held August 4 - 5, 2013 at the luxurious new Radisson Blu Hotel in Minneapolis.
With Scruples company culture and education aimed to motivate, it didn't take long for veterans and new educators to feel like they were all part of the stellar Scruples team. The event kicked off with a welcome cocktail party and runway show, which was inspired by the latest fashion trends.
From Hitchcock Nouveaux and The Masters Collection to the INDIE Team Collection, every runway segment wowed the crowds.
The last runway segment revealed a sneak peek of the new look of Scruples' PEARLSCRIPTIVES collection as the reimagined Pearl CLASSIC COLLECTION due in January 2014.
The next day was filled with look and learns from Scruples' Master Design Team, INDIE Team and Scruples' International Creative Consultant Charlie Price. Attendees were able to get up close and personal with the Master Design Team and learn how to recreate the stunning looks seen in the Masters Collection. Quickly following, the INDIE Team members took attendees from runway to street style with interactive consumer-friendly cuts, color and styling.
The day wrapped up with Scruples' Master Design Team members Katie Nielsen, Director of Education and Scruples' Academy Amie Breckenridge Goltz and Scruples' International Creative Consultant Charlie Price taking attendees through the journey of the the new Pearl CLASSIC COLLECTION photo shoot. Throughout the session, Amie along with Scruples' Director of Product Development and Technical Education Jacque Hansen also showcased how to downplay high fashion color and styling techniques for the everyday clients.
After bending traditional style rules, Nielsen and Price showed everyone how to get away with breaking cutting rules with the foundation of Scruple's Cutting by Design principles to recreate iconic looks from the new Pearl CLASSIC COLLECTION. Thirty years later, Scruples still continues to provide a high level of service, professionalism and integrity. With a full range of newly repackaged gel and creme haircolor lines, a newly introduced product line in INDIE HAIR, expanded education and now an anticipating new launch of its reimagined Pearl CLASSIC COLLECTION line, there's no stopping them!
|A dynamic fashion show entertained attendees at the Scruples event|