Stop the Violence
October marks Domestic Violence Awareness month and highlights an issue that continues to impact the lives of countless women, men and children. As one of the Professional Beauty Association's (PBA) main outreach efforts, PBA is calling on beauty professionals and salons to support the CUT IT OUT: Salons Against Domestic Abuse program by participating in the CUT IT OUT "Give The Power Back" drive to assist in raising awareness and funding to stop domestic violence.
While CUT IT OUT is an ongoing effort that builds awareness through complimentary display materials and trains salon professionals to recognize warning signs of abuse, and safely and confidentially help clients, colleagues, friends and family find local resources for help, the Give The Power Back Drive is an opportunity for salon owners and beauty professionals to host a fundraiser of their choice during October to highlight this issue.
Fundraising suggestions include donating tips-donating a percentage of sales, a percentage of each service, and/or soliciting donations from clients. Pins with purple awareness ribbons from Great Clips-a sponsor of the CUT IT OUT program-are also available and can be sold as an additional way to generate revenue.
PBA recommends participants donate 50 percent of the money raised to a local domestic violence resource/shelter and 50 percent to CUT IT OUT. Those who can't participate in October can still donate directly to CUT IT OUT throughout the year.
To assist beauty professionals and salons, CUT IT OUT will provide a complimentary "marketing toolkit" upon registration with a customizable press release, flyer and donation cards to market their efforts. Complimentary CUT IT OUT posters and safety cards are included and can be displayed in the salon and include the national domestic violence hotline number for those in need of help. (The CUT IT OUT posters and safety cards can also be ordered for free at any time during the year.)
To learn more and register, visit www.probeauty.org/endabuse or email CUTITOUT@probeauty.org . The Great Clips pins, available in gold or silver, can be ordered by calling 800-999-5959 or emailing firstname.lastname@example.org. Pins are $1 and Great Clips will graciously pay shipping fees. No order minimum.