Thinking Pink

Joico embarks on its annual mission to support breast cancer initiatives

Breast cancer never takes a holiday and Joico/ISO's annual efforts to raise funds for research and increase awareness doesn't take a break either. The company's efforts to support the fight to eradicate cancer transforms into its "Style for A Cure" campaign in a year marked by transformation for Joico. 2013 marked a time for change for the company, which unveiled a new look that spotlighted vibrant new product packaging and fresh, bold imagery.

The Style for A Cure campaign includes special pink product promotions-top stylers JoiMist Firm hairspray and JoiWhip foam. They're offered in a sleek, metallic pink sheen. The stylers will be available on special in a "2 for $22" duo deal coming this September/October.

The campaign also continues to offer marketing support for salons and professional stylists who host their own breast cancer-related events.

Those interested need to look no further than Joico's do-it-yourself BCA website, which enables salons and stylists to create and promote their own local efforts.

Joico's commitment continues to go strong as the company supports its long-standing partner City of Hope.

"With the support and enthusiasm of the thousands of caring hairstylists that touch lives all day, every day, we are certain that we can made a difference in the fight against breast cancer," says Sara Jones, Senior Vice President and General Manager for Joico/ISO/Minardi. "We invite all stylists-and their friends and families-to join us in our effort to save lives, empower people, ensure quality care for all and contribute to scientific efforts to find the cures."

Promo Time!

Joico - "2 for $22" Hairspray Duos, BCA "Pink" Edition Promos