Keratin Color Launch
Leading the smoothing category since its inception fi ve years ago, Keratin Complex is now expending its reach with the debut of Color Therapy KeraHold, a 70-shade permanent color line that’s imbued with proven keratin technology.
Breakout benefits: Hydrolyzed keratin protein fills in the cuticle surface for even color distribution; Micro-pigmentation technology allows for smaller color molecules to link together and anchor inside the cortex for longlasting results; and hydrolyzed wheat protein fuses the cuticle to lock-in softness and shine.
Bonus! Replenishes lost keratin that’s naturally removed during the color process. More Color Therapy KeraHold introductions are anticipated in 2013!
Keratin Complex enters the world of professional color with remarkable, longlasting formulations, which contain the company’s signature hydrolyzed keratin protein for added strength and resiliency.