Pravana Announces Promotions of Bethany Kirschner and Karla Ramirez
Steven Goddard, founder and President of Pravana Naturceuticals, today announced the promotion of Bethany Kirschner to the position of Vice President of Marketing. Thanks to three previous years in the role of Director of Marketing, Kirschner is already known for her "active and pivotal role" in defining and enhancing an exceptional Pravana brand image and the development of one of the most innovative nature-based, technology-backed hair care product brands.
"In her new role," Goddard went on, "Bethany will continue to oversee the development of groundbreaking new products and educational programs to maintain Pravana’s exciting growth trajectory."
Pravana Naturceuticals also announced the promotion of yet another hair—and customer—helping expert, Karla Ramirez, to the position of Director of Customer Service. The six-year Pravana veteran "has been a tremendous asset in her many job functions," Goddard said. Citing her exemplary work in accounting, plus an active role in overseeing Pravana’s inventory control, Goddard stressed Ramirez’s importance to the company’s current positive inventory position.
As Director of Customer Service, Ramirez will oversee the coordination and communication between Pravana’s manufacturing and shipping departments and their distributor partners.
Pravana Naturceuticals ushers in an entirely new era in hair care and styling. Our highly sophisticated formulas utilize both the power of nature and the strength of technology to provide a new hybrid of superior hair care products, which are in effect, super-natural.
Our unique brand infuses all shampoos and conditioners with Pravana’s Proprietary Naturceutical Complex™, comprised of nine botanicals known for their therapeutic and healing properties teamed with three different hydrolyzed proteins to enhance hair’s strength, elasticity, and shine from the inside out. Pravana’s shampoos are exclusively sulfate, salt, and paraben-free. All Pravana hair care formulas are also free of cocamide DEA and MEA, and contain no phthalates or other hazardous ingredients.