Future growth of nail services is assured for those who get involved with the soak-off gel color trend — sooner rather than later. To wrap your arms around the growth potential, consider this: Only 5% of women throughout the world wear acrylic or traditional gel nail enhancements, and yet all women want the benefits provided by these services — long-lasting nail color and strong, break-resistant nails. Soak-off gel color allows clients to keep all of their nail growth by eliminating peeling, breaking and shattering, and have their polish look as vibrant and shiny as the day it was put on for up to three weeks. Gel color is applied in two thin layers, the same way that you would apply nail polish. And the moment the nails are cured, soak-off gel color is completely dry and smudge-proof.
Your current clients, women that stopped going to nail salons years ago, and even those who’ve never stepped inside a nail shop, will soon be asking for this service by name. If your nail techs aren’t all over this service, you need to have a heart-to-heart with them right away. Soak-off gel color isn’t a craze, it’s a long-lasting trend that’s reshaping our industry. Worldwide, this new service has already gained such momentum that if you aren’t offering soak-off gel color manicures and pedicures, you’re already losing business in your marketplace.
About Soak-off Gel Color
When someone tells you something that seems to be too good to be true, it usually is. But there are exceptions to this rule, especially when it comes to soak-off gel color polish, a new manicure and pedicure service addition that promises to revolutionize nail offerings in all salons.
Soak-off gel color extends a manicure or pedicure service by only 10 minutes; is applied similar to regular nail polish; produces a thin, natural-looking result; leaves the nail plate strong and break-resistant; and offers carefree results that last up to three weeks. “Because soak-off gel color must be cured under a UV light, it can’t be sold at your neighborhood drug store,” states Tony Cuccio, President and CEO of Star Nail Inteational, Cuccio Naturale´ and Eco Nail Systems. “For clients wanting to take advantage of this incredible advancement in natural nail services, they have to go to a salon’’.
Promising chip-free, break-free mani/pedi results for up to three weeks, Eco Nail Systems Soak Off UV Nail Color by Star Nail Inteational is haute on the trail of soak-off gels. Currently offering a regular lineup of 36 fashion shades plus clear for those who prefer to go au natural, Eco has just released its limited edition Jetsetter collection, which features eight new cream-to-shimmer shades ranging from dusty pink to dark and taupe brown, and bright orange to summer red. HOT’s top pick for the warm-weather season: Copa Cabana, a sassy-sweet orange with just the right amount of flash. All shades are available in 1/8-ounce, one-ounce and two-ounce sizes.