GKhair Enters the World of Pro-Beauty Haircolor
Entering the color category full throttle, GKhair Oil Hair Color currently has 40-plus shades, which can be turned into permanent or demi-permanent formulations. Also included in the line: four high-lift blondes (up to four-levels of lift); Advanced Lightening Oil for one level of extra lift; and Booster Crystals to enhance the results of highlighting and blonding services.
- Oil Hair Color, which is imbued with Juvexin, a proprietary formula derived from sheep’s wool, enhances condition strength, texture and shine.
- Because the line is ammonia-free, it gently color-treats hair by minimizing swelling and cuticle damage.
- Permanent and demi-permanent options minimize the number of SKUs that salons must stock, provide greater formulating versatility and more targeted results.
Divided into nine, easily understood base categories (Natural, Natural/Natural, Ash Gold, Copper, Intense Copper, Red Red, Intense Red Red and Red Violet), Oil Hair Color effortlessly covers high percentages of gray; can be used to balance or refresh color between services, and has a smooth, creamy consistency for excellent control. Bonus! Oil Hair Color can be dispensed with a tint bottle or applied with a brush.
“We’re thrilled that GKhair’s new color line is ready for its debut!” enthuses founder and CEO Van Tibolli. “As our stylists and clients worldwide are well aware, the GKhair brand represents today’s confident, active, multifaceted woman who chooses to express herself through her personal style. GKhair will continue to develop advanced hair products that guarantee to deliver beautiful, healthy and manageable results.”
[Editor: GKhair—formally known as Global Keratin—recently has undergone a branding metamorphosis to better reflect its rapidly expanding approach to hair care and haircolor. Training and certification opportunities are available.]