Power Up!

Scruples continues its innovative expansion with the new POWER BLONDE series.

Brighten her flaxen tresses and keep them that way with new Scruples POWER BLONDE lightening and toning system, which includes Triple Protection: Lightening Powder, Conditioning Gel Toners and Enhancing Shampoo and Conditioner.

Courtesy of Scruples

Find in
May/June 2015

Triple Protection

● Lightening Powder on- and-off-the-scalp lightener is dust-free; contains three conditioning and emulsifying agents to help condition, soothe and protect the hair and scalp; has a creamy consistency that doesn’t dry out; contains violet toning pigments to control unwanted warmth; and delivers a fast and controlled decolorizing service while maintaining the integrity of the hair. Smells like raspberries!

● Conditioning Gel Toners is an ammonia- and PPD-free system that delivers deep, long-lasting color; has a gel consistency to ensure a smooth application; neutralizes, enhances or cancels underlying tones for beige, warm or cool results; and contains conditioning panthenol and aloe to preserve and protect hair. Available shades: Caramel, Cream, Ice, Platinum and Steel.

● Enhancing Shampoo and Conditioner are sulfate-free; neutralize brassy tones in brown, blonde and gray hair; and contain moisturizing chamomile and grape seed extract to nourish hair and help protect against color fade.

Scruples POWER BLONDE introductory kit includes all products in the line, as well as a swatch ring and 10-volume and 20-volume Creme Developer.