BCA: I.C.O.N. Promotes Products for a Cure

I.C.O.N.'s Cure by Chiara line works to improve hair's texture -- all the while promoting a cure for a cancer.

When it comes to Breast Cancer Awareness (BCA) Month, I.C.O.N. is an established source of support among the beauty industry. Company founder and Creative Director Chiara Scudieri has played a major role in launching the new BCA line, which revolves around I.C.O.N.`s No. 1 best-selling product, Cure Replenishing Spray. After seven years of I.C.O.N.`s Cure campaign, over $125,000 in donations has been contributed to Stop Cancer.

However, cancer hasn`t yet stopped -- and neither will I.C.O.N.`s efforts to help in the fight for a cure, says Chiara.

This year, the line is being relaunched, and it now consists of three uniquely packaged products that bring out the best in tresses.

Enriched with aloe, silk protein and panthenol, Cure Replenishing Spray hydrates, soothes and replenished damaged hair
Cure Recover Shampoo is infused with strengthening quinoa and tripeptides as well as nourishing vitamins and minerals
Specially formulated for fine hair textures, Cure Double Body Serum contains a body-boosting peptide complex for increased fullness

For more information, visit iconproducts.com!