Empire's Masters of Beauty Program Features Free 'CUT IT OUT' Training
Phoenix, AZ - Phoenix-area beauty salon professionals who came to Empire's Tour of Beauty to lea from celebrity hairstylist and two-time platform artist of the year Nick Arrojo walked away with much more than the newest trends.
Attendees were greeted by the Arizona Coalition Against Domestic Violence, which offered free "Cut it Out" training to the entire audience. "Cut it Out" is an anti-domestic violence training program for the beauty industry, designed to prepare stylists who might have clients who are victims of violence. The training focuses on how to handle visible signs of abuse, and what to say should a client confide in a stylist while getting services done.
"People don't often think of hairstylists as being on the front lines when it comes to dealing with the issue of domestic violence." said Betty McIntire, with the Arizona Coalition Against Domestic Violence. "But in reality, most stylists will at one point in their career be faced with a client who is a victim of violence, whether through a shared confidence or visible signs of abuse. Without training, salon professionals are unsure of how to respond to such a delicate issue. That is why we are thrilled that Empire Education Group is extending this training to all of the stylists here at the Tour of Beauty event."
Empire has already incorporated the "Cut it Out" training program into its curriculum in all 100 of its beauty schools nationwide. Each year more than 20,000 students receive the training in their classrooms.
"Empire truly is an industry leader when it comes to providing students with the best education possible." said Nick Arrojo. "The company's commitment not only to the beauty industry, but also to the community, is an example for all of us. I couldn't be happier Empire has decided to offer this training here at our Masters of Beauty Tour in Phoenix."
The "Cut it Out" training guide offers stylists a way to point clients to the National Domestic Violence Hotline for help.
"Clients usually see their hairdressers every six weeks, building trust up over time," said McIntire. "Women often confide things to their hairdresser that they don't feel comfortable sharing with friends or family. Additionally, the salon is often the one place victims go without their abuser."
McIntire also points out that salon professionals are in a position to notice cuts or bruises on the neck and head that others might not see.
Participating stylists can also support Empire Beauty School's domestic violence charitable program, Empire Gives Back, by making a donation to a Phoenix area women's shelter. Empire Beauty Schools in the Phoenix area have adopted Arizona women's shelters Emerge! Center Against Domestic Abuse in Tucson, Hope Cottage in Flagstaff, My Sister's Place in Prescott Valley and Chrysalis in Phoenix.
For more information, log on to www.empiregivesback.com or www.mastersofbeauty.com.